Whitney Stowell
CEO & Founder at Cribworks | Sales & Business Development | Go-To-Market Strategy | Passionate consultant & advisor helping businesses thrive
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Personalize your communication with your leads. Build trust and credibility first. Here are 3 steps to start with. Capture their hearts. Capture their needs and current issues. Your product might not solve it, but you might know someone who can help them. → Stay updated with the latest trends and news in your industry. → Share these insights with your leads to demonstrate your expertise. → They’ll appreciate the valuable information and see you as a trusted advisor. Of buyers, 8 in 10 expect companies to be well-informed about their information during interactions (Gartner). Be informed, ask engaging questions, and be an expert. Building credibility and engagement isn't about the hard sell. It’s about demonstrating that you’re invested in their success. The more context you provide, the more trust you build.
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Whitney Stowell
CEO & Founder at Cribworks | Sales & Business Development | Go-To-Market Strategy | Passionate consultant & advisor helping businesses thrive
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Don't forget to set yourself up for success as well. Businesses that integrate solutions will see a higher engagement as well. Here's how LinkedIn and Hubspot work so well together:https://ecosystem.hubspot.com/marketplace/apps/sales/sales-enablement/linkedin-data-sync
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Manuel Kistner
🔔 Follow my journey in the Middle East 📹
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Great points, Whitney! Another angle to consider is how active listening plays into this. When you genuinely listen to your leads' pain points without jumping straight into sales mode, it shows that you truly care about their success. It's like having a meaningful conversation rather than just pitching – makes all the difference!
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Whitney Stowell
CEO & Founder at Cribworks | Sales & Business Development | Go-To-Market Strategy | Passionate consultant & advisor helping businesses thrive
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Not seeing the traction you want after a conference? One simple tweak can turn it all around. Do pre-conference engagement.Never assume that people will reach out to you after a conference. There is so much that happens after a conference:- What's next, what fires do I need to put out- Where am I needed, ugh...another Teams call...- What proposals do I need to get in- I need to put in my expenses - What meetings do I need to be at- What are the realllllllll priorities from the conference- Sooooo many emailsBefore a conference:- Who do I need to meet with, who is going to be there- What companies should we team with- What are the latest trends I should know- Where should we get reservations- What friends and former colleagues do I look forward to catching up withThe list goes on, but there is a significant shift in mindset and needs.Do you prep work for the conference. Reach out prior to the conference. Reach out proactively to the interested individuals that you want to meet with and set up meetings, grab coffee, drinks, etc. If you or they have a booth, schedule a time to meet.Be front of mind. Not an afterthought.After a conference, those interested individuals are probably bombarded with emails, LinkedIn requests, and calls.You'll stand out more if you take the initiative and reach out before a conference. What is your favorite pre-conference engagement? Let me know below!---If you like this content, please feel free to reshare and follow me Whitney Stowell
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Whitney Stowell
CEO & Founder at Cribworks | Sales & Business Development | Go-To-Market Strategy | Passionate consultant & advisor helping businesses thrive
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SBA is considering changing up the rules for mentor-protege JV agreements for small businesses. If you have (or in the process of setting up) a mentor-protégé JV, this is definitely something to jeep your eye on.Check it out below.
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Whitney Stowell
CEO & Founder at Cribworks | Sales & Business Development | Go-To-Market Strategy | Passionate consultant & advisor helping businesses thrive
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Corporate lingo can be confusing for some people.You can confuse your employees, clients, even yourself.The solution? A corporate translator. Let the corporate translator take any communication, phrase, and tell you like it is! Happy Friday everyone! Hope that crowdstrike incident did not effect you too much and you're able to get back up and running smoothly.https://lnkd.in/eZ82pRrj
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Whitney Stowell
CEO & Founder at Cribworks | Sales & Business Development | Go-To-Market Strategy | Passionate consultant & advisor helping businesses thrive
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Looking forward to sharing my insights and providing great resources for the Capital Business Development Association on Thursday! CBDA has grown to more than 2500 members and includes business development professionals from large companies, mid-cap firms, and small businesses across all socio-economic categories that work within the Intelligence Community, DoD, federal civilian agencies, state and local governments as well as the commercial sector. I am attending CBDA Virtual Networking event this Thursday at 5pm at and encourage you to attend the awesome networking in addition to joining me and learning about:“Building Effective Company Differentiators to Win Big!” Find the Zoom information on the event here -- https://lnkd.in/ecGGFvCXCharles Painter Chrystina 👻 Nguyen Thomas (Tom) Verbeck Bruce Schomaker Jeff Shapiro, CPA Hilda Gigioli Brady Wentlandt Cherylyn Harley LeBon#Networking #CBDAGovCon #Government #Bestadvice #Business
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Whitney Stowell
CEO & Founder at Cribworks | Sales & Business Development | Go-To-Market Strategy | Passionate consultant & advisor helping businesses thrive
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Limited tickets left to a great upcoming event next Thursday!Details below for those interested in attending!
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Whitney Stowell
CEO & Founder at Cribworks | Sales & Business Development | Go-To-Market Strategy | Passionate consultant & advisor helping businesses thrive
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63%...yes...63%. Getting traffic and sales leads is the biggest pain of 63% of all businesses.Is your sales team leveraging just one avenue to drive leads? Have you ever...asked them...? Never assume.Write down on a piece of paper how you drive in reoccurring business and new business. Ask your team to do it as well.Are you leveraging all your potential platforms for your business and your sales team? Here are a few possibilities:- Social selling- Existing Account Development (Work your current accounts!)- Your government contract vehicles (Either a prime or sub)- Networking, Happy Hours- Professional Associations & Organizations- Referrals- Past Clients- Partnerships (Joint Ventures)- Teaming Agreements- Mentor-Protege- Cold Calling- Emailing- The list goes on!Don't just write these down, but really dive into what you are doing well, and what you exploit further.For example, you might only attend a professional association event when an event is interesting to you. The change-up? Volunteer for that association, get on the board, and actively participate. Show the effort as you can start to meet people and hear about potential opportunities.Effort is needed. Let's drop it into 3rd gear and do this!Here are most stats if you want to check em out:https://lnkd.in/e6HhK8gcWhat works for you? How have you driven more leads your way?
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Whitney Stowell
CEO & Founder at Cribworks | Sales & Business Development | Go-To-Market Strategy | Passionate consultant & advisor helping businesses thrive
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Make yourself approachable and easy to reach. Make your team approachable and easy to reach. You'd be surprised... sometimes what you think should be easy...really isn't. Audit your own customer process. Consider a few factors: - If you are a CEO, VP, or Sales Leader, when was the last time you called your main line to your company? - What about emailing your general email asking to reach a sales POC? - What about sending the company a message on their LinkedIn page? Answer these questions: - How long did someone get back to you (1 day, 5 days, longer?)? - Did you get connected to the right person? - Passed around? Put yourself in the current or prospective clients' shoes, how do you think they would feel? Add in a proper process so you don't lose a client and can potentially gain a new client. Doesn't have to be overly complicated, just to make sure there are steps to be taken. Have you come across this? How have you mitigated this type of issue? #sales #salesstrategy #accountmanagement #businessdevelopment
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Whitney Stowell
CEO & Founder at Cribworks | Sales & Business Development | Go-To-Market Strategy | Passionate consultant & advisor helping businesses thrive
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All SDVOSB's businesses...take note below in regard to your certifications.Rosemarie Floyd does a great job breaking down upcoming deadlines and the importance of what is yet to come.This will affect your teaming strategies.See below!
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